Chances are, you are getting a professional headshot taken in order to use in a professional setting - in other words, to represent yourself in the spheres of business, online marketing, and other forms of self-promotion. As such, think of your headshots are representatives of your “advertising campaign” for yourself. What is it about yourself that you are looking to convey to others, overall?
This is the key to a headshot that stands out and that leads to success. So often, clients enter a Boulder corporate headshot session without a clearly-defined goal of how they want to portray and represent themselves. Simply dressing up in business-casual and giving a soft smile to the camera should not be your goal. What should you strive for in your Boulder corporate headshot photography session?
Personality Over Pretty
You should be looking to convey personality over pretty. Unless you are an actor, in which case outward appearances are more relevant, your goal in your Boulder professional headshot session should not be to look ultra glamorous or suave. Even for many actors, conveying aspects of their personality - such as their quirkiness, intelligence, boldness, or seriousness - takes priority over simply looking beautiful or handsome. Your headshot is the first impression you make on many of your potential employers, clients, and partners. What part of yourself do you want to emphasize and draw attention to? A great way to answer this question for yourself is to create a list of adjectives that you think describe yourself, and that you think are unique to just you.
Similarly, you can also ask friends and family what adjectives comes to mind when they think of you. You can take their answers, cross-check them with your own list, and find out which answers come up the most often.
Once you have your list of adjectives and how you’d like to portray yourself, the question arises - how do I convey these parts of myself in a corporate headshot session? The obvious answers, such as selecting appropriate wardrobe (wear “fun” clothes if you are aiming to show that side of yourself!) and styling, have all been covered. So here’s the big tip that’s lesser-known:
Do “In-Action” Shots
This is one of the best tools in your arsenal for showing your true personality. After getting all the standard angles, try doing some photos where you are in the middle of doing what you do best, or doing what you’d like to be seen doing professionally. Notice how in the two examples below, the in-action shots convey drastically different messages. The one on the left gives off the impression of a warm, easygoing, humorous energy, whereas the photo on the right is more professional, corporate, and meticulous look. Again, there is no right or wrong, and neither of these photos are better than one another. Instead, they serve very different purposes for two different people who will apply to entirely different careers. The first photo may be applicable to a classroom teacher or public speaker, whereas the second is more suitable for a consultant or analyst. Again, it’s easy to see how a simple in-action shot can convey so much about your personality and really change the whole dynamic of your Boulder corporate headshot session.